7 Best Tech PR Agencies in Washington, DC for B2B and GovCon Companies (2026)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

The Washington, DC area, including Northern Virginia and Maryland, has one of the largest concentrations of government IT contractors, cybersecurity firms and govtech companies in the world. They sell to federal agencies and to the prime contractors that hold large contracts, often with long sales cycles and strict rules on what they can announce. This list covers agencies based in the DC area that work with B2B tech, cybersecurity and government contractors.

Which DC tech PR agency is best?

For guaranteed placements on publications enterprise buyers, investors and acquirers recognise, for the company and its leaders, fast, choose Jamco PR: Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours. Jamco works remotely with companies in the DC area and elsewhere.

For B2B and B2G tech PR and marketing, Merritt Group. For cybersecurity, defense tech and space, W2 Communications. For branding, PR and demand generation for defense, govcon and cybersecurity firms, Bluetext. For an established B2B and B2G agency focused on federal contractors, The Borenstein Group. For public-sector and technology PR with marketing and events, Sage Communications. For tech, public sector and public affairs work in DC and Seattle, RH Strategic.

The shortlist at a glance

1. Jamco PR: best for guaranteed placements

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

For government contractors, business-media coverage reaches the investors, acquirers, commercial buyers and partners who rarely read federal trade press, which matters around funding, M&A and moves into commercial markets.

Choose a DC-area agency below instead if your priority is federal trade press, capture-focused marketing or government relations.

2. Merritt Group: best for B2B and B2G tech PR and marketing

Merritt Group is a tech marketing, PR and creative agency with offices in McLean, Virginia, and Dallas. It says it is focused on B2B and B2G tech and has worked with companies for over 25 years, with industry teams for government, security, AI, connectivity and healthcare, and services spanning PR, analyst relations, digital marketing and creative.

Good fit for tech companies that sell to both enterprises and government and want PR and marketing from one agency.

3. W2 Communications: best for cybersecurity and defense tech

W2 Communications is an independent strategic communications firm in McLean, Virginia, with more than two decades of focus on its markets. Its practice areas are cybersecurity, AI, federal government and defense tech, and satellite and space, and it also offers custom research.

Good fit for cybersecurity and defense tech companies that want a specialist team.

4. Bluetext: best for brand, digital and PR together

Bluetext is a branding, digital marketing and public relations agency headquartered in Georgetown, Washington, DC. It says it helps organisations across defense, government contracting, cybersecurity and AI compete and win, and it does not bill by the hour.

Good fit for govcon and cybersecurity firms that need a rebrand, website or demand generation alongside PR.

5. The Borenstein Group: best for federal contractors

The Borenstein Group was founded in 1994 and describes itself as a B2B and B2G branding, marketing and public relations agency in the Washington, DC area. It supports defense, aerospace, cybersecurity, IT and SaaS government contractors, and its PR work targets media in defense, aerospace and cybersecurity.

Good fit for government contractors that want an agency built around the federal market.

6. Sage Communications: best for public-sector PR with marketing and events

Sage Communications is a PR, marketing and creative agency in McLean, Virginia, serving the DC metro area. Its sectors include government, contractors and education on the public-sector side and technology and security on the enterprise side, and its services include PR, social media, marketing, websites and event planning.

Good fit for tech and security firms that want PR combined with marketing and events aimed at government buyers.

7. RH Strategic: best for tech, public sector and public affairs

RH Strategic is a communications agency with offices in Washington, DC and Seattle, working with brands in what it calls the innovation economy. Its industries include technology (including cybersecurity, AI, quantum computing and cloud infrastructure), the public sector, healthcare and higher education, and it offers public affairs work.

Good fit for tech and cybersecurity companies that need media relations and public affairs together.

Which agency fits your DC-area company?

PR for government IT contractors

Government IT contractors sell to two audiences: federal agencies, and the prime contractors that hold large contracts and choose subcontractors and teaming partners. Both read federal trade press, such as Federal News Network, Washington Technology, FedScoop, Nextgov/FCW and GovExec. Coverage there helps with program managers, contracting officers and primes before and during a capture.

Business media reaches a different group: investors, acquirers, boards and commercial enterprise buyers. For contractors raising capital, preparing for a sale or selling the same technology to commercial companies, business placements build the credibility trade press can't. Most growing contractors need both.

Before any announcement, check your contract and your customer's rules. Many agencies must approve press releases that name them or describe contract work, and some programs can't be discussed at all. A good govcon PR agency plans around these limits and builds stories from executive expertise, research and company news instead.

How we chose these agencies

We looked for agencies based in Washington, DC, Northern Virginia or Maryland that state technology, cybersecurity, B2B or government contracting as a focus, and checked each one's own website for its focus, location and services.

What to ask a DC tech PR agency before you sign

• Which government contractors or cybersecurity companies like ours have you placed in the last 6 months, and where?
• Can you reach both federal trade press and business media?
• How do you handle government approval rules for announcements?
• What is guaranteed, and what is only pitched?
• How will we measure results: articles published, branded search and pipeline, or activity reports?