9 Best Healthcare IT PR Agencies in 2026 (Compared)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

Health IT vendors sell some of the hardest enterprise deals there are. Hospitals, health systems and payers buy through committees that include the CIO, CMIO, CISO, clinical leaders, finance and procurement, sales cycles run long, and every claim about outcomes, security or interoperability gets checked. A PR agency for a health IT company has to understand that buyer, the healthcare IT trade press, and the business media that executives and investors read.

Which PR agency is best for healthcare IT companies?

For guaranteed placements on publications health system executives, investors and acquirers recognise, for the company and its leaders, fast, choose Jamco PR: Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For a long-standing health IT and digital health specialist, Amendola Communications. For small and mid-sized health IT companies, Agency Ten22, now part of FINN Partners. For a healthcare-only agency whose clients have included major health IT vendors, Aria Marketing. For medtech and digital health launches, Health+Commerce. For health tech PR tied to demand, SHIFT Communications. For PR and demand generation from an agency that has served B2B tech and healthcare since 1995, PAN Communications. For PR, analyst relations and marketing, Matter Communications. For the UK and the NHS, Silver Buck.

The shortlist at a glance

1. Jamco PR: best for guaranteed business-media placements

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

For health IT vendors, business-media coverage reaches the people above the IT team: health system CEOs and CFOs, board members, investors and acquirers. Jamco plans placements for the company and for each leader buyers will meet, such as the CEO, the chief medical officer and the head of security.

Choose a specialist below instead if your priority is the healthcare IT trade press, HIMSS and other industry events, or clinical content.

2. Amendola Communications: best for a long-standing health IT specialist

Amendola, founded in 2003 and based in Scottsdale, Arizona, has worked almost entirely in healthcare, starting with emerging digital health technology and expanding into health IT and life sciences. It joined Supreme Group in 2024 and still operates under its own name.

Good fit for health IT vendors that want a team that already knows the healthcare IT media.

3. Agency Ten22: best for small and mid-sized health IT companies

Agency Ten22 has served the health IT industry since 2005 and joined FINN Partners in July 2021. It focuses on small and mid-sized health IT companies, with public relations, content, social media and digital marketing, and is led by senior partner Beth Friedman.

Good fit for growing health IT vendors that want a specialist backed by a large agency.

4. Aria Marketing: best for a healthcare-only agency

Aria Marketing describes itself as 100% healthcare-focused, with more than 25 years in operation and offices in Boston and San Francisco. Its client list includes healthcare IT companies such as athenahealth, Allscripts and Waystar, and its services include strategic communications, thought leadership and media relations, positioning, content, and AI visibility and search optimization.

Good fit for health IT vendors that want an agency that works only in healthcare.

5. Health+Commerce: best for medtech and digital health launches

Health+Commerce launched in Silicon Valley in 2017 and is now part of Supreme Communications, headquartered in Eagle, Idaho, with offices in Minneapolis and Philadelphia. It works with medtech, biotech and digital health companies on corporate and product communications, launches, media relations, crisis communications and brand.

Good fit for digital health companies planning a product launch.

6. SHIFT Communications: best for health tech PR tied to demand

SHIFT is an integrated PR and communications agency with offices in Boston, Chicago, New York and San Francisco. Its experience spans health, technology and AI.

Good fit for health tech companies that want PR connected to demand generation.

7. PAN Communications: best for PR and demand generation together

PAN Communications has worked with B2B technology and healthcare brands since 1995. It's independent and global, led by President and CEO Philip A. Nardone Jr., and its services span PR, AI optimization, content marketing, demand generation, creative and websites.

Good fit for mid-size and larger health IT firms that want PR and pipeline marketing from one agency.

8. Matter Communications: best for PR, analyst relations and marketing

Matter Communications is a PR, marketing and creative agency headquartered in Boston with offices in Newburyport, Providence, Rochester, Dallas and Denver. Healthcare is one of its industries alongside B2B technology and cybersecurity, and its PR services include media relations, analyst relations and generative engine optimization.

Good fit for health IT companies where industry analysts shape the shortlist, and that want marketing from the same agency.

9. Silver Buck: best for the UK and the NHS

Silver Buck is a London agency founded in 2018 by two former HIMSS Europe directors. It works with digital health start-ups, scale-ups, health IT suppliers and NHS organisations.

Good fit for health IT vendors selling into the UK.

Which agency fits your health IT company?

Healthcare IT trade press or business media?

The healthcare IT trade press reaches the CIOs, CMIOs and IT teams who evaluate your product. Business publications reach the health system executives, boards, investors and acquirers who approve budgets and deals, and they're among the sources AI assistants read when buyers ask for a shortlist. Most health IT vendors need both; pick the agency that is strongest where your deals stall.

What enterprise health IT buyers check before they shortlist a vendor

• Whether the company has been covered by publications they recognise, not only its own press releases
• Who the leaders are, and whether they're credible on clinical, security and interoperability topics
• Customer outcomes they can verify, and peer references
• Security and compliance posture
• What AI assistants say when they ask for the best vendors in the category

Keep claims accurate

Health IT buyers and journalists check claims about outcomes, cost savings and security. Only publish results you can document and customers have approved, attribute clinical claims to the people qualified to make them, and keep patient data out of every story.

How we chose these agencies

We looked for agencies with a clear focus on healthcare IT, digital health or healthcare technology, checked each one's own website for its focus, locations, services and ownership, and included B2B tech agencies only where healthcare is a stated practice. We excluded agencies whose public information we couldn't verify.

How to measure a health IT PR agency

• Articles published on the trade and business publications your buyers read
• Executives quoted or published on their own topics
• Branded search and direct traffic after coverage
• Sales use: coverage in proposals, RFP responses and conference meetings
• Whether AI assistants name you for your category's buyer questions

What to ask a health IT PR agency before you sign

• Which health IT companies have you placed in the last 6 months, and where?
• Can you reach both healthcare IT trade press and business media?
• What is guaranteed, and what is only pitched?
• Can you make several executives visible, not just the CEO?
• How will we measure results: articles published, branded search and pipeline, or activity reports?